Key Reasons Why your small business needs a website in 2021

Why your small business needs a website

There are numerous reasons having a website is crucial to a small business’s growth. One of the most important ones is control. When you build a website, it’s yours. It’s all about your brand. Whether you DIY the site or hire web designers to create it for you, the end result is 100 percent yours. It’s up to you to decide on design, content and goals.

If you rely on social media as a website substitute, you cede control to someone else (which is the opposite of being entrepreneurial). You must use their design, abide by their rules and drive consumers to their site. In essence, you’re spending money to promote their brand. Plus, these companies change their algorithms and policies all the time.

Key Reasons Why your small business needs a website in 2021

Are you one of those entrepreneurs who doesn’t believe your business needs a website?

Back in the day, the excuse was “websites cost too much.” A more modern excuse for not needing a website is, “I’m on Facebook” (or Twitter, Pinterest or Instagram). While I applaud those who understand the importance of having a social presence, they misunderstand the primary purpose of social media—which is marketing. Social media is not a substitute for having a website. In fact, one of the goals of having a robust social presence is to drive consumers to your website. In short, your business needs a website.

  • Consumers Want It:

We live in a digital age. And to woo new consumers and retain the existing ones, you’ll have to make it easier for them to reach you.

With every consumer now spending on average five hours online per day, it is not very difficult to determine that a website (and/or mobile app) is the best way to reach your customers.

In fact, most of today’s consumers want their favorite companies to have a healthy online presence so that they can easily reach and interact with them. A more astonishing fact is that companies without a website are considered less professional.

  • Your Business Needs It: People are searching for your business online. A website will not only make it easier for these consumers to reach you but also it will enable your business to reach new dimensions in the global market.
  • A Better Way To Engage: What exactly does it mean to engage with a business? It’s not just about shopping with a company but also about interacting with it for queries, getting to know more about it, the company history, future plans, and more.
  • Beat The Competitors:

If you have a competitor who is doing rather well compared to your own business, I would bet that they have a website that consumers love to visit and shop from.

So, the only way to beat them is to have yourself a website that is better in every aspect, including design, user experience, sales, and service.

Meeting consumer expectations

Your business needs a website–but not just any website will do. We’re no longer in the early days of the internet. This is the 21st-century, and customers have different expectations. Bazaarvoice says millennials have the most spending power of any generation ever. This demographic, and Gen Z, the one that follows, are digital natives. They expect the companies they do business with to not only have a website, but for that site to be optimized for mobile viewing as well. (Get some tips on designing a mobile friendly website.)

Not having your own website can hurt your sales. If your marketing directs consumers to a social site, can they make a purchase there? In most cases, they cannot.

Consumers often look up a business online, before they decide to do business with you. If you don’t have a website, what will they learn about you? Most consumers today consider businesses without websites to be less than trustworthy.

Nearly two-thirds (63%) of consumers turn to the web when they’re searching for local businesses, according to a study by the Local Search Association. What’s more, the LSA reports, business websites are the number-one place shoppers go when they’re ready to buy something.

To Conclude,

A big part of your existing and potential consumers are searching online for you. If you want to be found by them, it is crucial that you take your business online. And what better way to do it than a good, well-designed, user-friendly, and impressive website.

Now you aware of why you need a website for your business. If you need help with building yourself a great-looking business website, Contact the website design agency to discuss your project and requirements for free.

Simplicity Concept can provide you with services according to your needs. You can hire us by contacting us at 08101181893 or billing@simplyhost.com.ng or Whatsapp on 08101181893We are happy to help you

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